Digital Marketing
According to present scenario the success of a business is greatly depends on digital marketing. But what makes one business different from another? What would give a business Cheap Peja Stojakovic Jersey , a competitive edge over its competitors?
Launching an informative website is not sufficient or getting an edge over others. But a very well optimized website would surely dominate and grab the attention of a user.
What are the basic objectives of performing SEO?
It should be aimed at increasing traffic, displaying our website as a top result, and maintaining the user鈥檚 attention and interest, hence generating revenue and brand awareness.
What is SEARCH ENGINE OPTIMIZATION (SEO)?
In simple terms, search engine optimization is the optimization of the design Cheap Oscar Robertson Jersey , content, and links of a website, so as to affect the visibility of the website in the search results of a user and display it as a top result.
Most of us use Google as our search engine. But how many times have we actually viewed the search results displayed on the second page of Google? This is the reason SEO is an important aspect, to make our website show up in the top results and hence gain customer鈥檚 attention.
SEO has two main components
On-Page Optimization Techniques

Keyword Research:
Often brands are not completely aware of the popular keyword the consumer is using for searching his brand products and services. Here comes the role of keyword research, where we can use related terms as a substitute Cheap Mike Bibby Jersey , to help us find the desired popular keywords using various Keyword tools like Google keyword planner, Keyword finder, Moz Keyword explorer, and SEM rush keyword tool.
The Keywords selection should be solely based on relevancy to your productsservices, keyword popularity Cheap Mitch Richmond Jersey , and keyword completion. It鈥檚 advisable not to target too competitive keywords in the initial phase as it takes more time to rank competitive keywords, instead you can target long tail keywords which are easy to achieve and are more lead generation oriented.

Meta Tags:
The Meta tags appears only in the page鈥檚 code. Title tag, Meta description, Meta keyword, canonical tag Cheap Zach Randolph Jersey , robots tag are some of the tags that are generally used.
Title tags are just like newspaper headlines. It informs search engines on the topic for a specific webpage.

Meta descriptions which is a summary of your web page. Now Google allowed only 160 characters, whereas before 6 months it allows up to 250 characters.


Meta keyword informs about various keywords related to the webpage, but it鈥檚 not considered important by search engines and therefore has lost importance.
EX - Digital Marketing Courses in Pune
Digital Marketing Institute in Pune
Digital Marketing Training in Pune
Best Digital Marketing Courses In Pune


URL Structure:
Including relevant keywords in the URL of your website, the web page is a good practice. Google uses this link to display your website in the search results. Normally it鈥檚 the primary keyword related to the webpage which is used in the URL naming.
EX-
Google Analytics
Basically, Google analytics is a free tracking tool which gives you detailed information about your website visitor and their actions on your site. It鈥檚 not only free but also provides easy to understand reports.
By using Google analytics efficiently Cheap Buddy Hield Jersey , we can learn about the location of visitors, most popular content, traffic source, shopping behavior of consumers, and much more.
Mobile Friendly website:
Gone are the days when people used to open their laptops every time they needed to search for something. People have started using smart phones and hence it has become important for websites to be mobile friendly or else it is going to lose a lot of customers. Also Cheap DeMarcus Cousins Jersey , page load time is equally important as customers do not hang on to the slow loading websites for long.

Off-page SEO techniques
Search engines give weight age to the backlink strength of the domain. Having backlinks from good relevant websites with good domain authority helps a brand achieve better search engine rankings. Following list gives us the idea about techniques for off page.
Forums: Users can speak and discuss with other members and experts, and hence get an expert opinion regarding various topics.

Blogging: Blogs are one of the best ways to promote your website online. The more you keep your blogs updated, the more search engines to crawls your blog, it also helps in providing links to various Web Pages related to your brand servicesproducts.

Local Listing: It is an online area-specific listing which includes the local contact information of the business.

Guest posting: Posting an article or blog someone鈥檚 website. It is a good technique of link building from relevant domain authoritative websites.

Directories: though people believe directory submissions are an old concept and not used any more, it is purely based on how efficiently we are selecting those directories and choose the category of submission.

DOES MY WEBSITE NEED SEO?
Efficient and well-managed optimization not only means better rankings Cheap Chris Webber Jersey , but also an improved user experience. SEO is simply a process of structuring your website in such a way that search engines understand. Non-investment in SEO activities could result in the loss of traffic to your website. Getting a first-page listing helps the website to stand out from its competitors.
Total Views: 3Word Count: 865See All articles From Author
Spend your vivacious vacation in the Snow valley of Manali Travel Articles | November 29, 2011
Manali Tour package offers value for money tours to Manali,Shimla, Dharamshala, Dalhousie. Tour package to Kullu Manali with personalized tour packages including d. Cheap Jerseys From China Cheap NBA Jerseys China Cheap Jerseys Free Shipping Cheap NCAA Jerseys Cheap Baseball Jerseys Cheap Cheap Hockey Jerseys Cheap Football Jerseys Wholesale Jerseys From China Wholesale Jerseys From China Wholesale NFL Jerseys