On some aspects, such as labor costs, marketing costs and nike air huarache womens research and development costs have more reflected the growth on costs. This time, obviously, Nike's price increase was to be in response to deal with the higher cost pressure and then to improve the profitability. It was found by reporters when they referred to the earnings paper of Nike that its net profit was 549 million dollars in the fourth quarter, and it fell 7.6 percent when we made a comparison with last year's same period that was 594 million dollars.

It was once said by the company that the decline of earnings was primarily due to the decline of the profit margin. What's more; Nike brand's relevant expenses have been added nike air jordan uk as well. In this way, a wide range of revenue growth has been covered. Normal 7.8 Å false false false Being a legendary character, Phil Knight established Nike Company in 1972, which was rapidly forged into a leading brand among nike air max 1 flyknit sporting products industry all over the world.

Even those traditional sports brands with a hundred years history have to choose the "Nike style" surviving way in order to catch up with the expansion rhythm of Nike Company. As for this Phil Knight said "the only way to beat Nike is to imitate us fully and accurately, and then try to find out differences to break up".China's outstanding gymnast, Lining set up a sporting products corporation with his own name, and China's sporting nike air max 1 ultra flyknit products industry turned into "branding" stage of development.

Nike paid much attention to "London" in every place in the world where athletes started their games, which includes the United States Ohio London, London Square in someplace, Jamaica and India inns named London, a "London" stadium, the baseball field named London, Nigeria London, and so on. You have to admire Nike's intentions, coupled with its always excellent copywriting; you can't help imagining the Olympic Games spirit after you watch this excellent advertisement which tells the ordinary story of the athletes.

Of course, this so called "ambush marketing" does succeed, but the London Olympic Organizing Committee also did not eat cooked rice, they would not watch Nike take the place of Adidas by force or trickery. But Nike really did cleverly enough, even Olympic Organizing Committee is very difficult to pick out the nike air max 1 ultra moire thorn, so it didn't punish Nike.Nike has always obeying the marketing conception "Establishing relation with consumers".

And almost everybody show love to them. It is acknowledged that Nike shoes are high-qualified and their designs are unique. People show great love to Nike Shox r3 shoes because these shoes are never out of style. I met a boy in the school who was fascinated deeply by air max 90 allies. I asked him for the reason why he show so much favor for Nike Shox r3. He responded that the Nike shoes illustrate a very meaningful and good illustrate a very meaningful and good concept and value.