Weighing 15% less than the next lightest basketball adidas boost shoes shoe, the Crazy Light is a fitting name that describes the shoe without fail, and recent sightings of the Crazy Light on a number of NBA players during the 2011 NBA Playoffs has shown that adidas Basketball will continue its push as it expands its label around superstars Derrick Rose and Dwight Howard. This new  Blackout' colorway features a tonal black package, leaving no room for other colors and exuding an aura of confidence. Check out the extra shots of this new Crazy Light colorway after the jump and expect these to hit adidas Basketball retailers soon.

Back in the late '80s and early '90s, Nike and Reebok went head to head to determine who would control the basketball sneaker market for what has turned out to be nearly two decades.? Nike had Michael Jordan, but they went so far as adidas ultra boost women to more or less copy the ever popular Reebok Pump with the Air Pressure, leading the Vector brand to respond that fans should make the decision to  Pump Up and Air Out'.? We hadn't seen any such oppositional marketing since then, but with adidas purchasing Reebok outright in 2005 stella mccartney adidas to unite as the world's second largest athletic brand, you just knew that wouldn't be the end.?

And if you've worn a pair, is the adidas adiZero Crazy Light really better on court than the Hyperdunk 2010?? Click through to see the ad in its entirety and be sure to leave a comment to let us know what you think of this approach to advertising.Big Sean appropriated Rick James via MC Hammer for an entirely different purpose, but that doesn't mean some of his lyrics aren't indeed spot-on in describing adidas Basketball's troupe of all-star dunkers. Three Stripes ballers dragon ball z adidas Dwight Howard, Eric Gordon and Jrue Holiday were on hand for the shooting of the adidas x Foot Locker  The Difference' commercial a short while back, and the cameras kept rolling after the action was wrapped because these guys decided to put on another show.

With the help of an unnamed young 1 with a handle like  The Professor', all kinds of oops, reverse jams and 360-did-you-see-thats are being served up fresh, and you can see the entire highlight reel after the jump below.When you've got the lightest basketball shoe in the world, it's okay to brag. adidas Basketball has designed the adidas adiZero Crazy Light so that it's so slight you can barely feel them yet their distinctive Three Striped ankle collar ensures you can recognize them from afar. It's these kinds of edges you'll see emphasized in the new  The Difference' video from Foot Locker and adidas, a clip starring Dwight Howard and young ballers Eric Gordon and Jrue Holiday plus the Rick James via MC Hammer-sampling music of Big Sean.

While their big ad campaign featuring Chicago's wonder kid Derrick Rose may be over now that the NBA season has come to adidas pod s3 1 a close, adidas still seems to be all in on the adidas AdiZero Crazy Light . While we haven't had a chance set them on a scale ourselves, at 9.8 ounces this sneaker boasts the most lightweight construction among all its contenders, taking a shot at the throne of basketball sneakers currently occupied by Nike. This new colorway of the adidas AdiZero Crazy Light goes for a simple two tone set up we've seen on many an adidas Originals model throughout the years. Continue reading for more photos of these, which are available for preorder now at Finishline .