Nike products cover a large range of sports areas and this new balance trainers makes Nike Company compete against many companies like New Balance, Reebok, Puma, and Adidas. And among all these opponents, Adidas can be considered as the biggest one, with its profits of $13 billion. For Nike Company, to make the great achievements, marketing strategy plays a vital rule. Nike is seen as an excellent brand which offers creative and well-designed sports apparel.

Later in 1978, in an official new balance 574 way, the name of the Blue Ribbon Sports was changed into Nike Incorporation. When it comes to the word Nike, it comes from a Greek word, new balance 420 referring to the goddess of victory. By manufacturing its own products, such as the Nike Golf, Nike Pro and Nike air, Nike Company gets its brand known in the market. Nike Company then owns its first small retail shop the name of which is Nike town. As for the sponsors of new balance 373 Nike Company;

Nike Company gets its profits mainly in America (34%) and the sales of its products in EMEA (Europe, Middle East and Africa) take up 29% in all. As to the first pair of Nike shoes; it is the track running shoe. Among the whole profits in Nike Company, nearly 53.7% are from the new balance shoes footwear. Nike products cover a large range of sports areas and this makes Nike Company compete against many companies like New Balance, Reebok, Puma, and Adidas.

And among all these opponents, Adidas can be considered as the biggest one, with its profits of $13 billion. The marketing strategy can be seen as a key factor for Nike Company to achieve the big success. Producing innovative sports goods with perfect designs, Nike is considered as a premium brand. Owing to the cooperation with major athletes, professional sports teams and college athletic teams, Nike Company wins extreme reputation for its products.